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Services

Strategy from an operatorwho builds.

As a C-suite executive with a decade of experience taking complex technology to market, I deeply understand the challenges teams and companies face.

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01 / The Challenge

Where growth gets stuck.

You've built something real. Getting the market to understand it is a different problem. So is getting a small team to execute like a big one.

  • 01

    The product is strong. The story isn't landing.

    Find the narrative that makes the value obvious.

  • 02

    Growth runs on manual effort.

    Find the work that should be simplified, connected or automated.

  • 03

    You added AI tools. Productivity and results didn't change.

    Rebuild the workflow, not just the toolset.

  • 04

    The plan is bigger than the team.

    Build capacity around the people you already have.

  • 05

    The big decisions need principled thinking.

    Pressure-test them with someone who has made them before.

02 / Services

Three tracks. One operator.

Track 01

Strategy & GTM

Give the market a reason to fall in love with your product.

For founders and teams launching a product, entering a market or rethinking how they grow.

Complex products don't explain themselves. I've spent years making crypto and AI products make sense to the people who were scared of them or didn't understand them.

Let's work out who you're for, why they should care and where to focus first.

  • Positioning, narrative and messaging.
  • Customer, competitor and market research.
  • Launch strategy and go-to-market planning.
  • Distribution, acquisition and conversion priorities.
You leave with

A story your market understands and a system your team can orchestrate to leverage their time and energy.

Track 02

Marketing & Growth AI Systems

More capacity. Same team.

For teams stretched across too many channels with too much repeat work.

I map how the work happens today, find the bottlenecks and build systems around them.

Some start from tools I've already built and run in the studio. The rest is custom.

  • Research and market intelligence.
  • Content development, review and distribution.
  • Campaign planning and coordination.
  • Lead intake, qualification and follow-up.
  • Reporting and shared knowledge.
You leave with

Working systems inside your business, and a team that knows how to run them.

Track 03

Advisory & Consulting

Judgment for the calls that matter.

For founders and leadership teams facing a consequential decision or a stretch of real change.

Direct access to my experience across marketing, crypto and AI. Honest feedback, a considered perspective and a clear next step.

As a focused engagement or ongoing counsel.

  • Marketing and growth strategy.
  • Communications & narratives.
  • Product positioning and customer experience.
  • Where AI can create real value in the business.
  • Reviews of campaigns, workflows and plans.
  • Ongoing advisory for founders and teams.
You leave with

A sharper decision, and the reasoning to stand behind it.

03 / The Approach

Start with the gap.

01

Understand

  • Where are you trying to go?
  • What's in the way?
  • What can the team actually carry today?
02

Design

Agree on the solution, the scope and how we'll know it worked. Reuse what fits. Build what doesn't exist yet.

03

Deliver

Put it into practice. Then make sure your team can run it without me.

04 / The Standard

Faster slop is still slop.

Speed only matters if the work is good. To stand out, you need to be the signal in the noise.

Content should sound like your company's voice and say something worth reading. Your team should know what to hand to AI and where their human involvement is critical.

The vast majority of team members need to become AI-native, while maintaining their agency, judgment and expertise. I train and upgrade them to do just that.

05 / Fit

Honest filters.

It's about getting it right.

A strong fit if

  • You're building something real and want it to grow.
  • You've invested in creating real value in the world.
  • You want honest judgment and truthfulness.
  • You're ready to change how the work gets done, not just add tools.
  • You care about the people on the other end of what you build.

Probably not a fit if

  • You want AI to replace your team rather than make it stronger.
  • You're looking for hype, guaranteed numbers or a shortcut.
  • You want an agency to run your channels day to day.
  • You aren't optimistic about the future.
06 / Experience

Work with Amateo Kaplan.

  • Most recentlyCMO, COTILayer-1 privacy blockchain
  • Before thatVoyager · MASA · EthosSenior roles
  • TodayGIGA · SatoHub · Prime ResearchBuilding keeps the strategy honest
The full story
4M+Users
$200M+Raised
$7B+In AUM
Collectively, across the companies and startups I've supported

Marketing leadership is my career, and I'm continuing it as a CMO in crypto. Prime Signal is where I build, creating systems and solutions that solve my own problems and sharing them with others.

I take on a limited number of engagements alongside that work, and only where there's no conflict of interest.

07 / Inquiry

Bring me the hard problem.

Tell me where you're trying to go and what's in the way. You don't need to have it all figured out. That's what we'll work out together.

Every engagement is scoped to the problem. Pricing follows the scope.

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