About · Amateo Kaplan

Operator. Builder.Student of the Universe.

I started Prime Signal because, as I built the systems, experiments and tools to power my own research and work, I needed a place to share what I was finding.

But it quickly evolved. Now, Prime Signal is home to the products I build, the ideas I write about and the experience I bring to founders and teams.

Geometric artwork: machine calibration lines on the left dissolving into organic human contours on the right
Fig. 01 · The machine and the human
The Belief

We've entered a new age of intelligence, and I believe that it has the potential to bring abundance to the world, heal diseases and solve many of the crises we face.

But only if we guide it, steer it and use it to create a better world.

02 / Experience

A decade building at the frontier.

My career has been one long exercise in making complex technology make sense to the people it's for.

Before

Voyager · MASA · Ethos

Senior roles across crypto and emerging tech.

Most recently

CMO, COTI

Leading marketing for a Layer-1 privacy blockchain.

The last three years

AI-native systems

First for my own work. Now as products.

The work
  1. 01 Bringing products to market
  2. 02 Making them understood
  3. 03 Turning attention into growth
4M+Users
$200M+Raised
$7B+In AUM
Collectively, across the companies and startups I've supported
03 / The Human Layer

The pillars of my philosophy.

Operator Human Intersection Fig. 03 · Holding both at once
  • The Operator

    A decade inside emerging technology, marketing, narrative and company building.

  • The Human Layer

    More than twenty years studying consciousness, metaphysics, leadership and human transformation, including work as a transformational coach.

  • The Intersection

    AI now turns ideas into things you can build in days. It's also reshaping how we think, work and relate to our own agency. You need both lenses to see it clearly and use it for good.

Maybe I should pick a lane. But this is just who I am.

04 / Principles

Two tests for everything I ship.

Test 01

Think Outside the LLM.

If a competent AI model could produce the same thing from public information, it isn't enough.

Everything under the Prime Signal name has to add experience, judgment or something you can put to work.

Test 02

Pro-Humanity in the AI Era.

If it doesn't expand human agency or add value to the world, it doesn't see the light of day.

The goal isn't automation for its own sake. It's better humans with better tools.

05 / Next

Start where it fits.

See what I'm building, read what I'm thinking about or bring me the problem you're working through.